chicklits
A newsletter for women who love to read.
digital


 
Holiday developed the brand identity for ChickLits, a new newsletter by Wild Plum for women who love to read. Drawing from vintage travel ephemera and analog print, the direction is nostalgic and sun-soaked—evoking the charm of slow leisure with playful typography and a custom seal.



Involvement
Creative Direction
Brand Identity
Newsletter Design
CREDITS + collaborators
Elyse Chambers (Owner)
Kiana Toossi (Creative Direction + Design)
Ella Fall (Design)
timeline
2025



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