CLAUDETTE’S

Everybody Eats!

rOCKAWAY BEACH, NY


 
A family-owned and operated restaurant in Rockaway Beach looking for a refresh for the next phase of their business.

Claudette Flatow’s cafe and provisions store, Cuisine by Claudette has been a staple of the Rockaway community since they opened in 2012. Refocusing their vision in 2024, a new location of Claudette’s opened as a casual eatery inspired by the foundational food experiences at the family’s Shabbat table. A new creative direction and brand identity incorporates family history, the joy of breaking bread together, and Moroccan motifs.



Involvement
Creative Direction
Brand Identity
Print Collateral
Store Design Consulting
Merch Design
CREDITS Caroline Ghosn (Project Lead + Strategy)

timeline
2023 – 2024




Come on in, the water’s great.


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