Family heirlooms, reinvented.
NEW YORK, NY
A fur coat inherited from your mother, grandmother, aunt, or another presents a conundrum: While you can’t seem to part with it, you likewise can’t bring yourself to wear it. In the face of this dilemma, Further was born — the productive reuse of beloved family heirlooms that honors the natural material and the family members that prized them.
The inspiration for the identity came from the desired goal for the brand — a luxury, one-of-a-kind way to repurpose a legacy item. References included Brunello Cucinelli labels, with blank lines to fill in the owner’s name, and Slim Aarons photography depicting the luxurious ski scenes of Switzerland in the ‘60s and ‘70s.
The inspiration for the identity came from the desired goal for the brand — a luxury, one-of-a-kind way to repurpose a legacy item. References included Brunello Cucinelli labels, with blank lines to fill in the owner’s name, and Slim Aarons photography depicting the luxurious ski scenes of Switzerland in the ‘60s and ‘70s.
Involvement
Creative Direction
Brand Identity
Web Design
Creative Direction
Brand Identity
Web Design
CREDITS + collaborators
John Rudikoff (Co-Founder)
Nina Rudikoff (Co-Founder)
John Rudikoff (Co-Founder)
Nina Rudikoff (Co-Founder)
timeline
2020 – 2021
2020 – 2021
Come on in, the water’s great.
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New York, NY