HAYDEN FREEDMAN
Helping brands find their future.
LOS ANGELES, CA


 
We partnered with strategist, brand marketer, and influencer expert Hayden Freedman on a brand identity and website that reflect the multidisciplinary nature of her consulting practice. Centered on a simple wordmark and modular HF monogram — inspired by the rhythm of a running track — the system extends to a website outlining her work with brands, agencies, and creators. A custom icon set further distinguishes these audiences, introducing a distinct cut-out language that builds on the monogram’s structure.



Involvement
Creative Direction
Brand Identity
Web Design
CREDITS + collaborators
Hayden Freedman (Owner)
Kiana Toossi (Creative Direction + Design)
Ella Fall (Design)
timeline
2025



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