An A-to-Z design and build firm.


With a global portfolio of residential and commercial properties, iDGroup was ready for a brand refresh that reflected their meticulous approach to design-build projects. Helmed by Jeff Vance and Ferial Sadeghian, their approach ensures that clients’ dream builds can come to life, from the foundations to the furniture. A family business close to founder Kiana Toossi’s heart (Sadeghian’s daughter), Holiday is proud to be a part of designing their new creative direction, brand identity, and web presence with a refined and clean essence.

Creative Direction
Brand Identity
Web Design
CREDITS + collaborators
Jeff Vance
Ferial Sadeghian
Savannah Fox
2023 – 2024

Come on in, the water’s great.

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