Where chefs come to play.
LOS ANGELES, CA
Holiday helmed the creative direction, branding, and experiential design for LA’s Chef Conference 2023, which brought together hundreds of industry professionals for panels, trade booths, and of course, incredible food. Balancing the professionalism of an industry event with the joy that gathering together to further the field, Holiday built an inviting brand experience that welcomed all into this incredible event.
Involvement
Creative Direction
Brand Identity
Experiential Design
Creative Direction
Brand Identity
Experiential Design
CREDITS
Brad Metzger (BMRS Team)
Alix Lee (BMRS Team)
Jacqui Leanza (BMRS Team)
Brad Metzger (BMRS Team)
Alix Lee (BMRS Team)
Jacqui Leanza (BMRS Team)
timeline
2023
2023
SOCIAL MEDIA
Holiday designed over 111 custom posts to promote
all the chefs, panelists, and other participants
who were a part of LA Chef Conference.
Branding aN experience
Designing for a live event involves anticipating needs and questions that haven’t even been thought of yet. To help the over 300 attendees enjoy the day with minimal stress, we designed informational signs, booklets, and directional wayfinding along with name badges for all attendants.
Come on in, the water’s great.
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