Considered fashion with a luxury sensibility.
SAN FRANCISCO, CA
Basics that are anything but. Modern Citizen elevates everyday pieces to luxury design with rich fabrics, fine detailing, and unique shapes.
Holiday Studio built on the original logo and created an identity that reflects the brand’s forward thinking design and vision. A clean digital presence with distinctive refinement pulls visitors deeper into the site and engages customers across platforms and physical collateral. Finally, a continued role in creative direction for photoshoots and collaborations allows Holiday to expand Modern Citizen’s visual story while maintaining aesthetic continuity across seasons.
Holiday Studio built on the original logo and created an identity that reflects the brand’s forward thinking design and vision. A clean digital presence with distinctive refinement pulls visitors deeper into the site and engages customers across platforms and physical collateral. Finally, a continued role in creative direction for photoshoots and collaborations allows Holiday to expand Modern Citizen’s visual story while maintaining aesthetic continuity across seasons.
Involvement
Creative Direction
Brand Identity
Web Design
Print Collateral
Email Design
Creative Direction
Brand Identity
Web Design
Print Collateral
Email Design
CREDITS
Lotta Nieman (Original Logo)
Emily Dulla (Photography)
Sophie Ungless (Photography)
Kiana Toossi (Photography)
Past Brand + Marketing Team
Jess Lee (Co-Founder)
Hayden Freedman
Sophie Ungless
Lotta Nieman (Original Logo)
Emily Dulla (Photography)
Sophie Ungless (Photography)
Kiana Toossi (Photography)
Past Brand + Marketing Team
Jess Lee (Co-Founder)
Hayden Freedman
Sophie Ungless
timeline
2020 – Present
2020 – Present
FONT SYSTEM
We introduced Saol Standard by Schick Toikka for a serif that felt confident while delicate and feminine. We carried over Maison Neue by Milieu Grotesque which was in the company’s original identity to ground the refresh in the history of the brand.
WEBSITE
We worked with the amazing folks over at bggy on a custom Shopify theme and development.
EMAIL DESIGN
Along with the website refresh, we revamped the look and feel of the newsletter and its campaign templates.
Come on in, the water’s great.
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