SHELBI JONES
For people who show up
digital


 
Holiday partnered with Practica to develop a brand identity for Shelbi Jones — a writer, speaker, and community builder — alongside a visual world for Hi! I’m Here, a Substack publication and podcast created to make self-work less lonely. Guided by Shelbi’s belief that self-alignment is not a solo act, the identity centers presence, connection, and the shared practice of not betraying ourselves. A custom suite of icons and soft, expressive gradient backgrounds bring warmth and movement to the system, reinforcing an identity designed to feel like a conversation — one that holds up a mirror, invites curiosity, and reminds us that the hard stuff is better when we move through it together.



Involvement
Creative Direction
Brand Identity
Newsletter Design
CREDITS + collaborators
Shelbi Jones

Nicole Luli Weill of Practica (Brand Strategy & Development)

Camille Muson (Copywriting)

Kiana Toossi (Creative Direction + Design)

Ella Fall (Design)

Elle Hebert (Design)
timeline
2025



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