Soft serve made without cows.
NEW YORK, NY
For Soft Skills Creamery’s branding and creative direction, we had the fun challenge of making the science of fermentation-based, dairy-free ice cream accessible. Activating the nostalgia of childhood ice cream trucks with a clean update for the modern day, the branding infuses a sense of fun into this responsibly created soft serve for the future.
Involvement
Creative Direction
Brand Identity
Creative Direction
Brand Identity
CREDITS + collaborators
Alex Jaffe (Co-Founder)
Madeline Jaffe (Co-Founder)
Alex Jaffe (Co-Founder)
Madeline Jaffe (Co-Founder)
timeline
2023
2023
Come on in, the water’s great.
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New York, NY