From the tables of first-generation American kids.
PORTLAND, OR
What happens when a chef and a designer fall in love? A restaurant concept that defies categorization and feels like a labor of love.
Xiao Ye is a culmination of passion for cuisine, community, and culture. It is an ongoing dialogue that translates lived experiences as First Generation Americans in determinedly unfussy food that defies expectation. It borrows, elaborates, pares down, and encompasses the flavors, ingredients, techniques, and experimentations of two industry kids who hope to capture the magic of a midnight meal with your favorite people every time you step through the door.
Xiao Ye is a culmination of passion for cuisine, community, and culture. It is an ongoing dialogue that translates lived experiences as First Generation Americans in determinedly unfussy food that defies expectation. It borrows, elaborates, pares down, and encompasses the flavors, ingredients, techniques, and experimentations of two industry kids who hope to capture the magic of a midnight meal with your favorite people every time you step through the door.
Involvement
Creative Direction
Brand Identity
Website Design
Print Collateral
Merch Design
Creative Direction
Brand Identity
Website Design
Print Collateral
Merch Design
CREDITS
Jolyn Chen (Co-Owner + Interior Designer)
Louis Lin (Co-Owner + Executive Chef)
Joshua Minnich (Illustration)
Carter Hiyama (Photography)
Jolyn Chen (Co-Owner + Interior Designer)
Louis Lin (Co-Owner + Executive Chef)
Joshua Minnich (Illustration)
Carter Hiyama (Photography)
timeline
2022 – 2023
2022 – 2023
Come on in, the water’s great.
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